Cost Per Acquisition (CPA) Calculator
Calculate how much it costs on average to acquire one customer or lead, and compare it against your target efficiency.
Campaign Metrics
Ad spend, software, agency fees, etc.
New customers or leads generated.
The most you are willing to pay per user.
Actual Cost Per Acquisition
₹400.00
You spent ₹50,000.00 to get 125 users.
Efficiency Analysis
Actual CPA₹400.00
Target₹500.00
Efficient Campaign!
You are saving ₹100.00 per acquisition compared to your target goal. By spending ₹50,000.00, you gained 25 more users than expected at your target CPA.